Pioneer Agency Egypt
Mobile marketing foundation
In fact, integrate the mobile strategies with other traditional and digital media is key to succeed in mobile marketing.
It is crucial for advertising agencies and brands to plan their mobile marketing campaigns considering technology improvements and new opportunities. Some of these includes:
- Using today’s mobile devices advanced capabilities (developing rich media apps and m-site for Iphone and Android)
Targeting niche audiences
Formatting mobile content specifically for handheld devices
Considering opportunities offered by telcos
Maximizing the strength of mobile channel using digital gadgets (wallpaper, ringtones, apps, etc) to develop a buzz and increase brand awareness.
Benefits of a mobile marketing campaign
Reach: SMS messages and push messages are different from email marketing and are not subjected to being filtered or blocked by anti spam mechanisms.
Effectiveness: The average SMS response rate is around 15% (Industry research); other direct marketing channels don’t score any higher than 3.5%
Personalization: content and messages can be personalized and sent to users who have opted to receive them.
Marketing mix: mobile strategies can be rapidly and effectively integrated with traditional media, supporting the overall marketing objectives.
The growth of mobile marketing in 2010 is also supported by new self provisioning tools for mobile advertising. Companies like Buongiorno Digital can count on a unparalleled reach on a global scale and helps mobile marketers and wireless adv pioneers setting up affordable and effective mobile campaigns.
Visit our website and learn more on mobile marketing.
About us
B!Digital (previously Buongiorno Marketing Services) is the full service digital marketing and advertising agency joint venture between the Buongiorno Group, the global leader in mobile content and digital entertainment, and Mitsui, a leading Japanese trading house with global investments. Revenues from B!Digital (part of the listed Buongiorno Group) amounted to EUR16.0 million in 2008. The growth in revenues was due to a number of important sales successes with prestigious customers, including Orange Wednesday in the UK, Citibank and Coca-Cola in Spain, and, Mondadori, Gruppo Espresso, L’Oreal and Renault in Italy. B!Digital is the largest mobile-centric digital agency worldwide with extensive global coverage and local offices in 8 countries – UK, France, Spain, Germany, Italy, Russia, Netherlands and the USA. Through acquisitions such as Flytxt, Mobi-Village and HotSMS, B!Digital has built its expertise and technological capabilities across mobile marketing, mobile internet development and mobile advertising. The vision of B! Digital is to work with blue-chip brands across geographies as a strategic mobile partner and delivery engine for end-to-end digital solutions. Since January 2009, B! Digital has launched its mobile advertising proposition in the UK market, offering its international reach to brands and agencies wanting to target their audiences via WAP, SMS, MMS and email. B! Digital builds innovative campaigns that integrate mobile, web and social media tactics matching the consumer’s digital behavior for Orange, Virgin, Vodafone Egypt, Coca Cola, BSkyB, G-Cap, Macmillan Publishers and many more.
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