Pioneer Hat
Dickies first store in China
November 12, 2008, the United States in the 2577 baseball new era hats big Dickies compound creative brand landing at a grand press conference, media and guests, nearly 200 people attended the event, a grand declaration of tooling originator “Di Kaisi” (Dickies ) officially launched the fashion capital of China – Shanghai.
The Di Kaisi (Dickies) visit conference venue chosen was quite the humanities, creative arts, the 2577 compound, and Di Kaisi (Dickies) the pursuit of urban fashion, the concept of quality of life coincides with the fresh. 2577 Creative Garden predecessor was founded by Li Jiangnan Manufacturing Bureau, after the founding of a military factory, and now here have been converted into a new creative park. The star to attend the conference, media and guests, are invariably the temperament of the compound by 2577 attracted by the idea.
The conference site filled with rich tooling style. Along the Di Kaisi (Dickies) eye-catching logo to enter the venue, you can experience the Madonna, Britney Spears and Shaquille O’Neal and signed Dickies favorite star models, Dickies’s influence is evident. History promenade design displays a Dickies work clothes as the originator in the United States since 1922 Fort Worth, Texas, since the foundation of the classic achievements. Dickies has been produced with the highest quality tooling hat said. Late 50s, youth culture began to pioneer style rich and durable Dickies wear the baseball DC Hats into Europe, Dickies work clothes to be given more meaning of popular culture, becoming the uniform of evergreen trend. Dickies give the “American-style street fashion clothes” are subject to numerous celebrities and fashion globally sought after. Dickies with its durable, comfortable and look into a way of life the iconic brand has become the symbol of American spirit, generation after generation of young people are loved and owned Organisation, and has extensive worldwide recognition.
Night Di Kaisi (Dickies) brand conference was more of a fixture of American culture, the trend of feast, guests arrived at the scene outside the field area to enjoy delicious Texas barbecue into the infield, the event started. Dickies Global CFO Mr.Randy Teuber statement said: “Williamson-Dickie company from a small bib overall company’s growth as a global leader in tooling and tooling style clothing brand. As a privately funded company in China is very investment plan, the Dickies brand in China’s development excited. “Dickies cap Mr.Walt Caruba Vice President, said:” China’s long history and rich cultural tradition of a great fit for our brand – high quality, durable, and stylish tooling. We will first shop in Shanghai in the hope that the achievements after the other major cities in China, a large number of shops open. “Dickies, general manager of China Mr. Qiao Wei Yi (Mr. Atiff Gill) Zhang Zhen Yue as a guest to speak and presented the precious gift. US-China Business Council, vice president of Chinese Affairs Mr. Robert W. Poole, US-China Business Council Shanghai Representative Mr.Godfrey Firth also invited to attend the event.
“Coldplay influx of people,” Zhang Zhen Yue, models Chun Xiao and many models for everyone who goes to a colorful new product launches, to the presence of all guests enjoy a different kind of style of tooling, but also to experience the unique charm of the Dickies. And when Zhang Zhen Yue cool to put on the truck to open the stage, setting off a full field event of the climax. Baseball cap always take a more generous Chang Chen Yue tooling line to share the trend of his respected fixture: “know me know that I was unwilling to be bound people, and friends like my music clear, I created The music is also very casual, free and easy. Dickies itself is very simple, comfortable, and the tooling 80 years of history, with my personal style and musical styles are very consistent. “conference site, Chang Chen-yue happily accepted the gift Dickies Grammy D-22 limited edition jacket.
Classical culture of never missing tooling cult of fashion, more and more fashion brands are choosing to go tooling routes. As with nearly century-old legend of the original brand to create tooling, tooling as big a symbol of American culture, Dickies visit to China, young Chinese consumers will be provided for a number of lifestyle choices.
Dickies with the Grammy D-22 Limited Edition jacket:
America’s most famous Grammy, the highest recognition of the music awards, each year selected a number of outstanding achievements in music. Dickies baseball cap and music have always maintained close contact with many musicians owned by the Organisation. 2008 Grammy Awards when the Dickies in particular to provide for all the Grammy Grammy D-22 has a limited edition jacket, this jacket is cut based on the original version of type sewing, perfect show a In 1922 the original look and feel. Grammy celebration at the last in this limited edition jacket has appeared.
Dickies first store in China:
Dickies first store in China in the 353 Plaza, 353 East Nanjing Road, 5th Floor, Room 552, the shop area of ??130 square meters, the door that will find the very style of display props tooling, metal pipes and wood texture storage cabinets, with the patchwork of products on display to bring the original tooling baseball new era caps trend. History Wall exhibit Dickies legend while in the consumer more than a taste of the pure culture of American tooling.
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