Pioneer Se-m290
Sony Ericsson Faces A Promising Future
The best thing that happened in the mobile phone markets is not the iPhone, though it has its landmark place in its history. But it came a lot earlier in 2001 with the creation of a mobile phone company that combined the brains and muscles of the two giants in consumer electronics and telecommunications, Sony and Ericsson.
Sony was the leading maker of home entertainment appliance with a pedigree in mobile music playback with the Walkman players that have only lost to the APPLE iPods and has successfully penetrated the digital imaging markets with its popular Cybershot cameras. Swedish telecoms giant Ericsson was then basking as the third largest mobile phone maker after Nokia and Motorola.
A Troubled History
With the merger, the world of mobile phones was never the same again. In just under a year, Sony Ericsson redefined the road that mobile phones would soon take. It can be said that the modern handset can be traced directly to the pioneering handsets that SE released after the merger.
The merger had all the promise to topple down world leader Nokia. Nokia was ripe for a downfall as it lost much of its innovative touch after wresting the crown from Motorola in the second half of the 90s.
Nokia’s strength hinged on very user-friendly mobile phones that endeared themselves to a market that was quick to abandon esoteric Motorola phones that is better operated by people with PhD degrees. SE infused fresh blood into the mobile phone markets with innovative handsets that effectively showed the direction where they eventually evolved.
It can be said that the mobile phones of today owed much of their features to the seminal SE handsets that featured large displays, music playback and cameras. You had what was arguably the world’s pioneering 256k colored screen in the T68i back in 2002 and the epoch-making P800 PDA phone with a VGA camera and you realize they were generally your modern day mobile phone precursors.
Nokia and Motorola could only watch with their dropped jaws and could only rush their designers to match what SE had a year after.
But innovation wasn’t enough. SE failed to capitalize on the weakness of its competitors. Instead of flooding the markets of Nokia and Motorola with the models that have endeared SE to the upscale markets, it alienated many with its delayed products that were already handicapped when they arrived. The P990i is a textbook case of how not to alienate your markets. After that, it was downhill all the way for the merger.
In the meantime, emerging dragon South Korea has the maverick Samsung and LG flooding the markets with affordable handsets that upstaged the Big Three with more stylish slimmer and trendier mobiles that quickly became market favorites. So now, you have Samsung and LG occupying the 2nd and 3rd market positions since taking on the mobile phone business in 2004.
Poor Sony Ericsson is now blithely in 4th position and ever poorer Motorola is anguishing in the tail end of the Big Five. But it looks like 2010 could turn out a banner year for either. If the Satio product released in 2009 and the market interest in the XPERIA line of Android handsets were any indication, SE’s future seems rosier than ever.
About the Author
To get more info on Sony Ericsson then pay a visit to http://www.moby1.co.uk. They compare the best deals for Sony Ericsson phones. You can also find the best contracts for O2 phones.
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Pioneer SE M290 – headphones – Ear-cup, Binaural $40.00 |
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Pioneer SEM290 SE-M290 Over Ear Stereo Headphones $44.00 |
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Pioneer SE-M290 Closed Dynamic Stereo Headphones $29.80 |
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PIONEER SE-M290 Stereo Headphones Black Brand New $56.80 |
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New Pioneer SE-M290 (SEM290) Stereo Over-Ear Headphones for Deep Bass $43.75 |
